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The Customer is Always Right: Insights into Customer Engagement

  • 31 Oct 2024
  • 8:00 AM - 9:00 AM
  • Zoom Meeting

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Having highly satisfied — highly engaged — customers doesn’t happen by accident: it is the result of well-designed processes, deliberate practice and deployment of those processes, and systematic evaluation and improvement so that customer-facing processes are continuously evolving and changing to meet customer expectations.

IQC — in partnership with PEN and WCPE — is pleased to host an online webinar discussion on Thursday, October 31: “The Customer is Always Right: Insights into Customer Engagement.” The discussion will feature three speakers from three different types of organizations, each sharing their approaches to build customer relationships, increasing customer satisfaction, and enhance customer engagement. The speakers include:

  • Susan Mao Larson, Chief Administrative Officer, LifeSource
  • Steve McDonald, Managing Partner, Abdo Solutions
  • Dan Tschudi, Senior Director, Seagate Technology

The discussion will focus on areas such as customer listening posts, customer relationship management, and customer access and support. For any type of organization, customer-focused excellence is a strategic concept — it is directed toward customer acquisition, retention, and loyalty, stronger brand recognition, market share gain and growth. It requires constant awareness of changing and emerging customer requirements and to the factors that drive customer engagement, as well as the organizational culture and agility to meet those changing needs. Come explore some good practices in focusing on your (internal or external) customer — any organization’s mission is rooted in its ability to create value for (and engagement with) your customers.

This session is Thursday, October 31 from 8:00-9:00 CT (optional speed networking and mingling 7:45-8:00), using Zoom MEETING. Grab your coffee and breakfast, and join us for a rich discussion. Free for PEN/WCPE/IQC members; $20 for non-members.

Can’t make it live but interested in the content? Register anyway: all registered attendees get a link to the recording after the session!


                


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