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About Us

The Iowa Quality Center is a customer-focused, highly flexible and innovative organization that is the catalyst to transform individuals and organizations from good to great to excellent using the Baldrige Performance Excellence Framework.

Formed in 1993, the Woods Quality Center began as a shared vision of a total quality environment for the entire community, including business and industry, schools, government, nonprofit organizations, labor unions, and the service and retail industries.

In 2001 the name was changed to the Iowa Quality Center (IQC) as a result of a new state-wide focus on all areas of quality and performance excellence.

Today, IQC focuses on performance excellence across Iowa and continues to provide access to training and consulting services through our partner organizations. We are proud to run the Iowa Recognition for Performance Excellence program and to represent members  from government, manufacturing, business, education, labor, retail, service, and healthcare organizations throughout the state.

Our team


Baldrige Operations



Sarah has been with the Iowa Quality Center since 2005 when she took over the primary day-to-day administrative activities of the organization. Since then, her responsibilities have expanded to include planning classes, conferences, and events as well as all web site creation, social media and digital marketing for the organization. Prior to her work at IQC, Sarah worked as part of the Membership and Training Events teams at the National Business Incubation Association (InBIA). She has a BBA, with a focus in management, from Ohio University.

Board of Directors

Jennifer Houtman, Iowa Donor Network,
Allison Johnson, Girl Scouts of Eastern Iowa and Western Illinois  
Karen Kiel Rosser, Mary Greeley Medical Center,
Ronald Smith, Mary Greeley Medical Center  
Doug Stilwell, Drake University,
Denise Wood, Urbandale Community School District


Be the catalyst to transform individuals and organizations from good to great to excellent. 


Be the advisor of choice on your transformation journey.


Engaging (is what you will say when you work with us)
Practical (we take the philosophical and make it real)
Visionary (we are both relevant and cutting edge)
Customer Centric (we provide what you need on your journey)
Results Focused (by delivering value, we improve results)

Partner Organizations

Our partner organizations provide training and consulting to support you on your journey for performance excellence. We partner with other Baldrige-based organizations across the country to make sure that our members and applicants have access to the resources they need to succeed.

The Baldrige Program oversees the nation's only Presidential award for performance excellence while offering a wide array of award-winning products and services, including the world-renowned Baldrige Excellence Framework.

The Baldrige Alliance facilitates organizational excellence and US competitiveness through state and regional Baldrige processes conducted by its Members.


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